https://www.hhheritage.com/1990-trophy-camel-updates-2/ HHH Heritage - The Best Defender Restoration Projects Thu, 05 Dec 2019 08:34:58 +0000 hourly 1 https://wordpress.org/?v=6.9.4 https://www.hhheritage.com/1990-trophy-camel-updates-2/#comment-1774 Thu, 05 Dec 2019 08:34:58 +0000 http://www.hhheritage.com/?p=6102#comment-1774 This led the association to ask RJR to terminate the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid twenties target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children.

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